Tay Francis
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Cold Pressed Juice

WFM_Logo.jpg
 

Whole Foods Market

Branding • illustration • pRoduction

Whole Foods Market was founded in 1980 based on the belief that where food comes from and how it’s grown, matters. With the opening of the first store, the founders started a movement — radically changing the way people thought about and shopped for food.

In 2016, Whole Foods Market underwent a brand refresh and as part of the Northern California regional design team, we needed to rethink identity systems for the company’s retail programs and made-in-house products. We developed a fun and bright look for the cold pressed juice line which led to an increase in sales and is now used nationwide. And, a fresh branding system for their new Business Delivery program.

 
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CantaloupeCooler.jpg
WatermelonRefresher.jpg
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Fruit Illos - Mockup.jpg
BD - Intro Image.jpg
BD - Icons.jpg
BD - Stationary.jpg
BD - Apron.jpg
BD - Bags.jpg
BusinessDelivery_VanMockup.jpg