Whole Foods Market
Branding • illustration • pRoduction
Whole Foods Market was founded in 1980 based on the belief that where food comes from and how it’s grown, matters. With the opening of the first store, the founders started a movement — radically changing the way people thought about and shopped for food.
In 2016, Whole Foods Market underwent a brand refresh and as part of the Northern California regional design team, we needed to rethink identity systems for the company’s retail programs and made-in-house products. We developed a fun and bright look for the cold pressed juice line which led to an increase in sales and is now used nationwide. And, a fresh branding system for their new Business Delivery program.